We can help you target the exact audience you want with your next campaign. Let our proven techniques and strategies deliver your message professionally, affordably and quickly in order to help boost a response in traffic and generate new customers for you! We’ll help you and guide you every step of the way!
What Is Direct Mail?
Direct Mail includes both unaddressed and addressed mail, and encompasses a wide variety of materials including postcards, flyers, brochures, and newsletters that are sent to prospective customers through Canada Post.
What is Unaddressed Mail?
Unaddressed mail is sending marketing material, like flyers to postal codes, targeting households, apartments and or businesses to generate new customer business.
What is Addressed Mail?
Addressed mail is sending marketing material, such as an invitation to a specific person or addressed.
Who do I send my unaddressed mailings to?
Ideally you want to be mailing to people who meet the same criteria list as your best customers. By using such tools as our smart acquisition, precision targeting tools we can be sure to maximize your return on investment by targeting the areas which are important to you.
Precision Targeting
PICK YOUR TARGET…WE’LL HELP YOU HIT IT Let us help you get more specific with your audience by using our precision targeting tool. Choose your area based on demographics such as age, gender, number of people in each household and income level. Targeting this way helps you avoid sending to areas that don’t match your criteria. This will really allow you to send to people more likely to respond to your campaign.
What does variable data printing mean?
Variable data printing is a form of digital printing where elements such as text or graphics change from one print piece to the next without stopping or slowing down. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.
Will a personalized mailing get a better response?
Yes, a personalized mailing will always get a better response. The more you personalize the message, the better the chance you have in building the relationship with that particular individual and making the sale.
What is a Postal Indicia?
Postal Indicia takes the place of a stamp or postage meter imprint and is generally printed directly on the pieces to be mailed. This saves the time and expense of applying postage manually.
